A website is the portfolio of any company, organization or an individual to create identity and connect with audiences. Yet, all of the most appealing web pages still require to be renewed to remain up-to-date, or being high quality in meeting value principles. If you’re wondering whether it’s time to revamp your website, here are the top five indicators that a website refresh could make a significant impact.

Design and User Experience (UX) that are Outdated

Any website that looks fresh and appealing five years ago may appear old, which gives users a negative impression. Is your site lacking things such as intuitive navigation, mobile responsive design, engaging visuals? If so this may be a clue that your site is in need of a refresh.

Modern users expect a clean Website design and development and website optimization with simplified navigation. A visitor will bounce off the site with an uninspiring design within seconds, which is only going to adversely affect your bounce rate within Google Analytics.

Indicators of Poor Mobile Compatibility

Many mobile compatibility problems accompany poor page layout, navigation, and loading speed on the sites. Thus to refresh website with responsiveness in mind means taking the time to make sure your site can adapt smoothly across devices. It should be providing an optimal experience for every user. It also conveys a contemporary brand image. No doubt that users are constantly relying on their devices for information seamlessly from all through their phones.

Slow Loading Speed

If your site loading speed is slow then it can irritate visitors and ruin their experience, reducing the chances of your site appearing in search engines. There are a few contributing factors to slow website improvement, including optimized images, too many plugins, or even deprecated coding standards. Technical issues that can cause slow loading speeds are also resolved with a website refresh.

Improving load speeds and enhancing user connections through updated code, image compression, and leveraging current web technologies Page speed is also a ranking factor for Google. Thus, making this effort will also improve your site visibility on search engine results page. And this may contribute to increasing traffic as well–an increase of user experience (UX) update with your page.

Bounce Rate

Bounce rate is the metric in which a user leaves your site in a short time without escaping to other pages. A certain bounce rate is commonplace, but sometimes your bounce rate remains high for an extended period of time. This means that your website is not keeping users engaged or meeting user expectations! Likewise, if your website has a low conversion rate the users might not be able to find the information they are looking for. High bounce and low conversion rates can result from many possibilities. This includes unclear calls-to-action, difficult navigation or content that does not match user intent.

This is where a website refresh can help you evaluate and resolve these issues. It will improve the user experience and refresh content to make it more relevant and persuasive.

Lack of Consistent Branding and Content Basics

If you are having an outdated website design, it can create confusion and dilute the strength of your brand presence. With a business expansion or evolution, the brand identity, messaging and target audience are also likely to be altered. Hence a website must embody that. In the same vein, if your site content carries outdated information or no longer fits your brand strategy anymore, you might want to make a change.

Conclusion

Redesigning a website takes considerable time and money — but is also essential to strengthen your online presence. Keep on noticing your site with red flags of old-school design, lack of modern website features, slow load speed, high bounce rate or inconsistent branding. Address these issues and win with a website that does not just meet your goals. To really make an impact and to take advantage, you need a high class website.  Remember that you are not alone, your competitors too have the same goal as yours in mind.