A beautifully crafted website is only one piece of the overall success puzzle in our digital world. Your website must convert to customers in order for you to really stand out and grow your business. Conversion rate optimization (CRO) means optimizing a website to have more of its visitors become meaningful leads or customers.

Increasing a high number of conversions on your webpage is not a one-time thing. It involves the methods and pursuits you work with every day to enhance user experience so that more actions are taken. Following are the 5 proven techniques that can help you increase your website conversion rate immensely.

Website Speed and Loading Time of Website

Website loading speed is one of the most important factors that directly affects user experience and boost conversion rate. As studies suggest exceeding 3 seconds loading time, over 50% of visitors will be quit the site. According to Google, slow-loading websites annoy users, leading them to drop off and further reducing conversions.

How to Improve Load Speed?

• High-quality images are important for your visuals, but they can also slow your site down dramatically due to their size. Use TinyPNG or ImageOptim to squeeze file size without sacrificing quality.
• Decrease the number of elements like scripts, images and CSS files that will be loaded on your website.
• Optimize Browser Caching makes it possible for repeat visitors to access your site more quickly. The browsers store certain elements on their disk.
• Content Delivery Network (CDN) store copies of your website on global servers. This speeds up delivery times to international visitors.
• If your site is expanding and getting additional traffic, you may want to invest in a hosting package upgrade so it can handle the capacity.

Fuel Your Call-to-Actions (CTAs)

CTAs are among the most essential components in transforming visitors into customers. CTAs help direct users to the targeted action you want them to take on your website, whether that is completing a form, buying a product or downloading material. And if your CTAs are vague, challenging to spot, or unattractive, it won’t increase website conversions.

How to Optimize CTAs?

• Ensure that your C.T. A.s are written in action-oriented language—for example, buy now, get started, download your free guide and sign up today. Those words come across as imperative and urgent.
• Place CTAs in visible spaces throughout the page and use colors that contrast with the rest of the page.
• Conduct A/B tests on your CTA text, colour, placement and design. This enables you to find the combination that works best for conversions.
• Tell users what they will get if they click on the CTA. Clarify this benefit If it is a free resource or discount.

Enhance User Experience (UX)

The way visitors interact with your site depends on user experience (UX) design. If the user interface is confusing, he will lose patience and leave without converting. An intuitive and seamless UX will ensure that the visitors stay longer on your website and are more likely to complete the desired action.

How to Improve UX?

• Placing content in a neat hierarchy with the ease of following. Find important pages (product pages, contact forms, checkout…)
• More and more users are visiting websites through mobile devices, and ensuring your website is mobile responsive is a must. Embeds all are displaying correctly, buttons and forms should be clickable.
• In the case you are looking for leads, then the form you have created should be as simple as possible and ask for lesser information.
• Users should easily understand where to go next and what tutorial they need. Headings, bulleted lists and a simple layout.

Leverage Social Proof to Create Trust

Showcasing customer testimonials, reviews, and case studies on your website can enhance credibility and trustworthiness greatly resulting in high conversion rates.

How To Better Leverage Social Proof?

• Let your satisfied customer speak for you. Place on high traffic pages — for example, product pages or your homepage.
• Highlight examples of how your product or service helped other companies or individuals.
• Use security seals and payment verification icons on the checkout page to build confidence that their transaction will be safe.

A/B Testing and Continuous Optimization

CRO is not a task to be do once and never repeat again. With A/B testing, you can test different examples of parts of your website to see which versions are the most successful in terms of conversion rates. You will understand what works and will be able to take data-based decisions. You will analyse and optimize the website over time.

How to Implement A/B Testing?

• Each experiment should contain the test of a single variable. This may be a title, an image, a CTA button or a colour. Testing multiple elements at the same time mixes up your results.
• Google Optimize, Optimize and VWO are tools to run experiments and gain insight about users.
• Monitor conversion ratio, bounce ratios, time on page and other important metrics that can help you to evaluate which test works.

Conclusion

In order to grow your online business, it is important to increase the conversion rate for your website. Don’t forget to follow website optimization tips shared below. This way, you can make sure whatever digital marketing efforts you are putting in yield a return. Optimizing load speed, CTAs, UX, social proof and finally A/B testing can improve your chances of a customer conversion by an immense amount. The more you learn, the better your approach remains to be as guided by data and user feedback.